Our Vision
  To deliver insight through innovation & integration
   
  Our Mission
  To drive our clients' success with the best people, products & processes
   
  amr interactive has operated in Australia for more than twenty years, offering a full range of research services to business and government. From employee and customer satisfaction studies through to concept testing, pricing, advertising effectiveness and brand equity studies amr interactive offers a complete research consultancy service.
   
   
  World's Best Practice
  amr interactive is committed to world best practice through its associations with leading research organisations: Forrester Research, Harris Interactive and J.D. Power.
   
  Forrester's Technographics service is a survey and segmentation system that analyses consumers by their income, motivations, and attitudes on the adoption and use of technology
From mobile phones and eCommerce to digital television, innovative technologies present marketers with both opportunities and obstacles. What choices will people make as they approach these new products and services? What underlies their behaviour? Forrester, together with amrinteractive in Australia will now answer these questions using local Technographics
   
  Harris Interactive operates the largest online panel with more than 7 million participants worldwide. The speed, efficiency and targeting that this service offers is unparalleled.
   
  As members of the Harris Interactive global network amr interactive shares the best of ideas, the latest in technology and a network of affiliates worldwide.
   
  J.D. Power is the worlds foremost research authority on customer satisfaction and has achieved international recognition in this arena. J.D. Powers' approach to marketing information represents a philosophy that integrates consumer research with objective analysis and solid industry experience.
   
   
  Industry Expertise
  amr interactive has researchers and analysts working across key industry areas…
   
 
  • e-commerce
  • telecommunications
  • retail
  • automotive
  • banking & finance
  • travel & tourism
  • information technology
  • pharmaceuticals
  Further amr interactive has methodological expertise in:
   
 
  • online data collection
  • discussion groups, both online and offline
  • multivariate analysis
  • online panel development and management in Australia and Asia
  • CATI systems
  • strategic facilitation
  amr interactive has developed a range of unique products and services to better understand the key issues driving consumer attitudes and preferences and market dynamics.
   
  Integration of the internet into business practice is an essential issue facing organisations today. amr interactive provides e-Activity reports including background analysis of business-to-business and business-to-consumer e-commerce activity, site measurement, web audience measurement as well as site assessment and development to optimise our clients' e-commerce activities.
   
   
  Account Focus
  amr interactive has an account management focus so that clients such as Telstra, National Australia Bank, AMP, Energy Australia, Tourism NSW, Pacific Access, Roads & Traffic Authority and others can be assured of focus, continuity and access to the research products and services they need.