Communication Revolution!

15^th-16^th April 2010

Melbourne

Communication is key, not only from the communications department, but from leaders at every level of the organisation, who must have the tools and context to talk face to face about strategy and markets and act in the best interest of the organisation and its stakeholders.

Increasingly it falls to the communications professionals to spearhead and facilitate this dialogue with the aim of solidifying corporate identities; enhancing internal communication and promoting transparent and effective stakeholder relations while heightening the organisations reputation and value.

This conference focuses on the challenges faced by communications professionals in proactively responding to changes in the global market, the evolution of the PR role and how communications must lead the way in crisis mitigation, reputation management, internal communication and dealing with the media

Key topics

- Stakeholder Management 2010 - cultivating lasting reputations that improve your bottom line

- Promoting the brand vs. Defending the brand: Risk management vs. Crisis Mitigation

- Promoting from the inside out: Your employees as brand champions for the organisation

- Everyone has a voice: Taking on the Big bad Media with Web 2.0

- Business is Business; don't let it cost you business. Reputation management when making tough business decisions

Key features

- Exploring Risk management metrics for accurate assessment of crisis mitigation

- Expanding your reputation insurance and ROI through corporate social responsibility

- Achieving best practices in internal and external stakeholder communications

- Enhancing your stakeholder communication in an online world

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* All RI members are entitled to a discount of 10% when registering with Ms. Esther. Please contact Ms. Esther for details and quote EN-RI during registration. *

For further details and brochures, please contact:

Ms. Esther Wong

Tel No: +603 2723 6736
Fax No: +612 9223 2352

Email mail link